Moonves upfront on issues

March 03, 2009 CBS Corp. president and CEO Leslie Moonves said Tuesday that CBS expects to be paid higher rates in the upfront advertising market, but he predicted lower sales volume during this year's mating dance between networks and marketers. The Oprah Winfrey Network this year in a joint venture between her Harpo Prods. and Discovery Communications. Speaking at the Deutsche Bank Media & Telecommunications Conference in Palm Beach, Fla., Moonves said he believes Winfrey realizes that she is one of the most influential people in the U.S. thanks to her show, citing her ability to stump for President Obama during his campaign.

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