TiVo, ICM spotlight artist 'channels'

November 14, 2006 TiVo and ICM announced a partnership Monday that they said will create a first-of-its-kind, artist-driven programming service consisting of celebrity "channels" that can broadcast an artist's TV and film recommendations, original downloadable video content and personal messages about their favorite projects and causes. Lori Sale, head of global branded entertainment at ICM, said the new service, the latest in TiVo's Guru Guide recommendation series, will provide actors, directors, musicians and other personalities with another vehicle so that their creative voices can be heard. With ICM's broad base of artist relationships, TiVo's Celebrity Guru Guide recommendations are sure to become a favorite of our subscribers looking to discover new programming.

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