Oscar ratings double in India

February 25, 2009 Boosted by multiple nominations for hometown favorite "Slumdog Millionaire," viewership of the live Academy Awards telecast on News Corp.'s Star Movies channel more than doubled from last year. About 1.4 million viewers in India tuned in the live broadcast, compared with about 600,000 in 2008, according to data from Mumbai-based ratings agency aMap. With both telecasts viewed by more than 3 million viewers, industry estimates indicate that this represents well over 3% of India's total number of cable and satellite TV viewers, the highest percentage the Oscar telecast has ever garnered here.

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