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Facebook gets its ads together


November 07, 2007 Facebook on Tuesday launched a pair of targeted advertising initiatives, with Blockbuster, CBS, Sony Pictures, Coca-Cola, Fandango, eBay and Verizon among the initial partners. Facebook Ads will serve more targeted marketing for Facebook users based on demographic data and interests and will allow companies to launch their own pages on the social network. The other initiative, Beacon, will allow Facebook users on 44 participating Web sites, including Fandango and eBay, to share their purchasing information with other users through those sites.

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