Kodak to end Olympics sponsorship

October 13, 2007 Eastman Kodak Co. said Friday it will end its long-standing sponsorship of the Olympics after the 2008 Beijing Games, severing a marketing relationship that spans more than a century. Kodak has been one of 12 top-tier sponsors of the event for some 20 years, running a Kodak Image Center for photojournalists to edit and transmit their pictures of competitions, a diagnostic imaging clinic to treat athletes and an accreditation facility. In addition, Kodak's logo and advertising are closely linked with marketing efforts for the Olympics, which Chinese state media predicts will reach 4 billion television viewers in 2008, 1 billion more than the Athens Games in 2004.

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