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Game biz looks to film


May 28, 2009 [...] with year-over-year game sales down, the industry finds itself on a bit of a losing streak as it descends on the Los Angeles Convention Center next week for the annual E3 video game confab. "The summer blockbuster movies are going to drive a lot of awareness for those licensed games," gaming analyst Billy Pidgeon says. [...] there's going to be a lot riding on those games to drive software sales.

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