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'Hulk' means big green


April 28, 2008 The big green gamma-rayed guy will be back with tie-in partners including Burger King, 7-Eleven, Kmart, mall retailers, grocery store brands Pringles and Sargento, Airheads candy and Hasbro toys. Still to be determined is whether audiences will embrace the do-over of 2003's disappointing big-screen "Hulk." Devoted comic fans are a tough sell and, as Universal and Marvel Studios found, so are promotional partners who remember Ang Lee's angsty version that opened at $62 million but quickly sank as negative word spread.

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