CBS has partnered with upscale culinary retailer Williams-Sonoma to promote its 2005-06 primetime schedule, offering a free DVD featuring previews of the network's six new shows as well as original cooking segments with CBS stars in more than 250 Williams-Sonoma stores nationwide. The DVD, part of a cross-promotional campaign aimed at wealthy and mostly female viewers, also will be distributed in all Williams-Sonoma packages shipped in the fall and in targeted store catalogs. Williams-Sonoma stores also will highlight the CBS fall lineup and promotional material will be featured on the retailer's Web site.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.