NBC had far more product placement on its primetime shows last season than any other broadcast network, followed by CBS and Fox, while ABC had the fewest placement, according to Nielsen Media Research's Place Views product placement tracking service. The total number of primetime placements on all six broadcast networks rose more than 30% from 53,929 in 2003-04 to 70,371 last season, according to the Nielsen data, which does not track which placements actually are paid for by advertisers. The hit reality show, which has lucrative integration deals with Coca-Cola, Ford and Cingular Wireless, tallied up more than 3,000 placements in each of the past two seasons.

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