Sundance Channel plans to stream full-length feature films online in a partnership with two media companies, execs announced Wednesday. Executive vp marketing, branded entertainment and sponsorship Kirk Ianowski, promoted Wednesday from senior vp marketing, said the model will take a "selective" approach to marketing and only use high-end brands appealing to what he characterizes as the more sophisticated Sundance audience. [...] Sundance Channel is pre-licensing the U.S. television rights to 12 new documentary co-productions set to premiere between August and the end of 2008 in the weekly Docday programming slot.

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