[...] sources said that one reason for the layoffs might have been MTV Networks' desire to grow its business in the digital space and on multiple platforms, likely resulting in a reallocation of resources. Along those lines, MTV Networks and mobile entertainment company Amp'd Mobile this week announced a deal that will see the two companies co-develop exclusive original content for Amp'd Mobile subscribers. In a separate announcement, also this week, MTV Networks and Microsoft Corp. said they will be starting up a service called Urge next year that will include free and premium radio stations, subscription and paid download music, streaming video and other features.

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