Touchstone has acquired Pam Buchignati and Lynnette Ramirez's pitch, which centers on a spoiled Beverly Hills diva (Longoria) who becomes a fish out of water when she is relocated to San Antonio to run the new Latin division of an ad agency. Being completely out of touch with her Mexican roots and speaking not a word of Spanish, she has to win over the gringo urban cowboy who is her new boss, speaks fluent Spanish and is more in touch with her heritage than she is. Longoria is executive producing, while Mosaic Media Group's Paul Nelson is co-producing.

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