Did NBC's pitch play hit promo paydirt?

February 02, 2009 NBC unveiled a flurry of midseason promos during its presentation of Sunday's mega-rated Super Bowl XLIII, a mix of ads that tried to get noticed amid the most lavish marketing efforts Madison Avenue had to offer. The network launched the first commercial for its new Amy Poehler comedy (also revealing the show's title, "Parks and Recreation"), a teaser for Jay Leno moving to 10 p.m. and a special effects-filled ad that combined "Heroes" and football. The ads driving immediate tune-in worked; the ads driving overall brand awareness, while well-produced and interesting and attractive, I don't think will change anything.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.