Study: Young people watch less TV

December 17, 2008 [...] while Millennials are watching the least amount of TV, they are spending the most time with media in general, making that up with video games, music and the Internet. TV does remain the most influential advertising medium going, followed by magazines, the Internet, newspapers, radio and billboards. Social networking sites are considered separate from the rest of the Internet, and they are the seventh-most influential place to advertise, followed by in-theater ads, DVDs, blogs (again, distinct from the Internet), video games, mobile phones and virtual worlds.

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