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First awards set for branded entertainment


September 25, 2008 Living in the age of TiVo technology that lets viewers zap their way through commercial clutter on television, the business of branded entertainment is taking on new importance to Hollywood. A good indication of how much growth there's been on the branded content front is the fact that there's now an awards show to honor creativity in the field. The first One Show Entertainment Awards are set for Oct. 7 at The Paley Center for Media in Beverly Hills with a panel of judges including entertainment industry figures like director Brett Ratner and "Mad Men" creator/executive producer Matt Weiner.

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