Warner Bros. customizing DVD purchases

March 23, 2009 The studio's home entertainment division has come up with an innovative plan to allow custom ordering of 150 films never before released on DVD. Dubbed the Warner Archive Collection, an online vault of films including 1942's "Once Upon a Honeymoon," starring Cary Grant and Ginger Rogers, and 1947's "Possessed," with Clark Gable and Joan Crawford, can be tapped by consumers visiting WarnerArchive.com. "With a cinematic legacy as rich and varied as that found within our library, the challenge has been to meet the voracious demand of consumers who are seeking their favorite films on DVD," Warner Home Video marketing maven George Feltenstein said.

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