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VOD to the rescue for television


October 05, 2007 The Hollywood studios are killing two birds with one stone, and their weapon is something called VOD. Such deals with foreign broadcast partners may not only create a new revenue stream but also keep their traditional output and volume deals with those broadcasters from taking a hit. Gallic broadcaster TF1 has responded to the increasing illegal Internet downloads by signing a deal with NBC Universal to air episodes from Season 2 of "Heroes" on its VOD site just 24 hours after the original U.S. broadcast (HR 9/26).

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