5min enters Web content distribution game

December 02, 2008 Started as a classic destination Web site last year, it has in recent months quietly entered the content distribution game by syndicating its video content to text-focused sites, such as general information destinations Answers.com and wikiHow.com, as well as enthusiasts sites like BackyardGardener.com. Via its VideoSeed platform, it can provide its how-to video content by semantically matching it to relevant, on-topic partner sites and offer it up via its proprietary SmartPlayer. VideoSeed, for example, allows any site about or featuring an article about personal finance to serve Kiplinger's videos, while auto sites could get video from Car & Driver.

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