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Film world jumping for Easter Bunny


April 05, 2009 Easter is becoming the new battleground for studios as two competing projects featuring the Easter Bunny go head to head. Sony Animation is pre-emptively picking up "Hip Hop" by Greg Ostrin and Michael Weiss for mid-six figures. The deal happened at the same time that Illumination Entertainment, the Universal-based shingle with a history in animation, purchased "I Hop" to act as its first live-action pic.

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