SAG board standing firm on new media

July 27, 2008 SAG's famously fragmented national board took a unified stance Saturday, passing a resolution that urges its negotiating committee to focus the stalled contract talks with the Hollywood studios on issues involving new media. The nature and timing of the board resolution -- establishing new media as a bargaining priority despite the fact that the talks have broken down -- also sends that signal that it is unlikely that the studios' final offer will be brought before SAG's membership anytime soon. Resolving is one thing, however, and achieving it at the bargaining table is another; SAG and the Alliance of Motion Picture & Television Producers have been locked in a de facto impasse ever since the production companies and studios made their final offer to the union on June 30.

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