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'90210' upfront and center for CW
May 13, 2008 Pop band Maroon 5 said it best in its live performance of "Goodnight Goodnight" at the CW's upfront presentation Tuesday in New York. "Something's gotta change/It must be rearranged," singer Adam Levine crooned, echoing the CW's desperate need for a turnaround following a ratings slump this season, partially because of the writers strike. To get back on track, the network plans to sharpen its focus on its target demos, CW Entertainment president Dawn Ostroff said at the network's party/presentation at the large tent by the Lincoln Center.
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