FCC postpones ad decision

December 19, 2007 FCC chairman Kevin Martin said he expects the commission to examine the issue of product integration on television despite his last-minute decision to remove it from Tuesday's meeting agenda. While the FCC didn't vote on the notice of proposed rulemaking -- considered the first official step toward creating new FCC regulations -- top aides said it had the three votes necessary to win approval. The three main U.S. advertising trade groups -- the American Association of Advertising Agencies (4A's), the American Advertising Federation and the Association of National Advertisers -- sent a letter Friday to the FCC urging it to instead issue a less-stringent notice of inquiry, which is designed to gather information as a means of generating ideas (HR 12/18).

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