'Family-friendly' TV milestones

June 04, 2007 NBC dramas "Chuck" and "The Bionic Woman" and the CW drama "Life Is Wild" are the upcoming primetime series that have earned the seal of approval from the Family Friendly Programming Forum, which is marking two milestones in the fall. The 2007-08 season will mark the first time ever that the FFPF -- a coalition of blue-chip advertisers that helps fund the development of family-oriented programming for the broadcast networks -- has secured at least one family-friendly programming option in primetime each night of the week (with the exclusion of the low-rated Saturday night, where the networks generally tend to air newsmagazines and repeats). The FFPF's mission is to support and promote the development and scheduling of family-friendly movies, dramas, comedies and informational programs that are aired during key primetime hours when adults and children in a household are most likely to watch television together (8-10 p.m.) The organization defines family-friendly programming as those shows that are appropriate in theme, content and language for adults and children and also have has cross-generational appeal, depict real life and resolve issues responsibly.

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