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CBS sees ad market improvement


June 04, 2009 CBS Corp. continues to see improvement in the advertising market, CFO Fred Reynolds said Thursday. Speaking at the Merrill Lynch Global Telecommunications, Media and Technology Conference in London, Reynolds said the market is no longer declining and may even see a slight upward trend after showing first signs of stabilization in mid-February. CBS scatter market advertising prices are currently up in the mid-single digits over last year's upfront, Reynolds said, who also became the latest industry executive to confirm that this year's upfront is moving slowly.

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