Cable, syndie ads up in first-half '08

September 18, 2008 Advertising spending in the U.S. fell slightly in the first half of the year as movie studios and a couple of other key industries scaled back their ad buys. Overall, ad spending dropped 1.4%, with pockets of strength being outgunned by severe weakness in spot radio, down 10.1%, as well as in most print media categories. A boost of energy will be what Madison Avenue and media companies need amid the continuing economic sluggishness that has the presidential candidates vying for attention with their economic plans.

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