Joe Uva takes over at Univision

May 27, 2008 While Perenchio ran Univision from his Los Angeles office -- a continent away from the network's sales and marketing operation -- and was a courtside regular at Lakers games, Uva is based in New York, where he works right alongside the sales staff, participating in pitches and even spending much of his downtime interacting with clients. Monica Gadsby, CEO of Starcom MediaVest Multicultural, which oversees Hispanic-media decisions for companies including Coca-Cola, Procter & Gamble, Continental Airlines, Heineken and Wal-Mart, says if she ever has an issue to take up with Univision, she never has a problem getting Uva on the phone -- not always the case under Perenchio. The English-language broadcast networks -- which, especially in markets with large Hispanic populations, are facing stiffer competition for audiences from Spanish-language nets like Univision and NBC Universal's Telemundo -- also have taken notice of the new Univision.

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