Downhill racer at Sundance

January 08, 2009 The film, about a 1950s single mother in search of a wealthy suitor, is classic Sundance bait, but filmmakers and reps decided against taking the mid-range-budgeted film to Park City. Instead, they believe a more deliberate rollout to buyers will serve the film's interests better than a high-profile fest screening. While they might be sacrificing the chance for a bidding war, they also avoid the possibility that the movie's value will plummet if that first screening doesn't start a fire -- in other words, if it plays like most festival movies have this past year.

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