Marvel merchandise to hit Walgreens

April 21, 2009 Marvel Entertainment will partner with Walgreens for a direct-to-retail merchandise program at 6,000-plus drugstores as part of a strategy to expand its product lines and reach new customers. Spider-Man, the Hulk, Iron Man and other classic Marvel heroes will grace toys, automotive accessories, pet products, photo-department accessories, food gift sets, novelty candy, night lights, snow globes, holiday decorations, table-and-chair sets, wall decals, tumblers, posters, inflatables, flashlights and other products. Marvel last year developed Spider-Man bedroom decor for Pottery Barn Kids, and this month it launched at Old Navy an exclusive line of T-shirts for boys and toddlers featuring Silver Surfer, Wolverine, Captain America, the Incredible Hulk and other superheroes.

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