Netflix banks 10 million subscribers

February 12, 2009 Netflix, which has moved aggressively in the emerging market to deliver films to TV and other devices via the Web, said it added more than 600,000 net subscribers since January 1. Netflix, best known for renting DVDs by mail, is the only company offering a subscription-based streaming video service as other rivals such as Amazon.com, Apple and Blockbuster compete with a la carte, pay-per-view rentals. Last week, Netflix said one million Microsoft Xbox 360 video game console users had activated its movie streaming service in the past three months, but it did not say how many subscribers it actually gained from that partnership.

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