CBS: NCAA tourney ads nearly sold out

March 04, 2009 With about two weeks to go before the start of the NCAA men's basketball tournament, CBS is nearly sold out of inventory and is approaching $30 million in ad revenue for March Madness on Demand, its Web video product that allows fans to stream each of the 60-plus tournament games the network televises. Among those advertisers is Comcast, which has committed to be the first sponsor of the "boss button," which enables at-work viewers to display a fake spreadsheet on their screens with a mouse click if their supervisor approaches while they're watching live games. Demand has been as strong as in recent years despite a brutal economy and increased caution among online advertisers, Kint said.

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