Google invades upfront marketplace

May 21, 2009 Marketers are committing upwards of seven figures to buy ads through the TV spot buying system in the year ahead, with agencies like Deutsch and Saatchi & Saatchi and advertisers like Coldwell Banker coming to the table, said Mike Steib, director of Google TV Ads. The company planned to host an event at its offices in New York on Thursday with more than 100 chief marketing officers of Fortune 500 companies and their agencies, who are in town for the network upfronts. Advertising agency Deutsch is spending more than seven figures with Google TV Ads for the year ahead, marking a significant jump over its previous spend, said Peter Gardiner, chief marketing officer with Deutsch.

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