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MTVN, Amp'd mobilize for content deal


January 10, 2007 MTV Networks is set to announce a partnership with mobile entertainment company Amp'd Mobile today at the Consumer Electronics Show designed to develop original made-for-mobile content to appear exclusively on Amp'd phones. The companies will create and distribute original made-for-mobile episodic series, with the programming appearing on MTV Networks' channels on Amp'd Mobile's entertainment portal, Amp'd Live. MTV Networks will retain the rights to develop and cross-program the projects for television and other platforms.

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