TiVo puts its VOD eggs in Unbox

February 07, 2007 TiVo is getting into the VOD business by way of a partnership with Amazon and its Unbox, a recently debuted product that sells and rents digital downloads of feature films and TV shows. Representatives from both companies said they will reveal details of their offering today and that it already is in beta testing, with plans to roll it out to all users of broadband-enabled TiVo boxes no later than year's end. The announcement comes one day after Wal-Mart said it has gotten into the digital download business, letting beta users of its new product buy movies and TV content for viewing on computer screens and hand-held devices, much like Amazon's Unbox and Apple Inc.'s iTunes.

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