MIPCOM: quality, if not quantity

October 08, 2009 Blue skies, yellow carpets to celebrate 20 years of "The Simpsons" and colorful characters including Joan Rivers, Lisa Kudrow and Jerry Seinfeld made for a multihued MIPCOM market which boasted more than 12,000 attendees, organizers Reed MIDEM said Thursday as the five-day market came to a close. It's like comparing apples and oranges, Reed MIDEM's acting director of the television division Laurine Gauraud said at a press conference in Cannes Thursday. Reed MIDEM is seeing a shift from a MIPCOM focus on global distribution to a move towards production and creativity and plans to actively recruit more and more producers to the five-day confab in the future.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.