AfterDark loves 'Wristcutters'

March 07, 2007 A potentially controversial marketing campaign is planned, featuring cardboard cutouts of characters jumping off a bridge, electrocuting and hanging themselves in keeping with the film's suicide theme. "Wristcutters," based on a short story by Etgar Keret, follows a group of young adults stuck in purgatory after committing suicide. Solomon already has had test screenings of the R-rated film and plans to begin an Internet and college campus campaign targeting target ages 17-30 in April before its platform release.

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