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CW unveils fall lineup


May 21, 2009 The CW made a pitch to advertisers Thursday that offered the network's most strictly targeted slate yet and portrayed its 3-year-old brand as a trend-setting success. Rolling out a 10-hour fall schedule that includes eight scripted dramas and no comedies, CW entertainment president Dawn Ostroff told ad buyers at New York's Madison Square Garden that the network will have as many scripted hours as NBC. With the supernatural comedy "Reaper" and pot luck Sunday nights exiting the schedule and more female-focused dramas coming on board, Ostroff emphasized that the CW's lineup will be more focused on its adults 18-34 target than ever before.

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