MLB goes to bat for 'G-Force'

April 22, 2009 Major League Baseball on Wednesday unveiled its most comprehensive promotional sponsorship arrangement with a movie to date as the annual All-Star Game will help promote Walt Disney Pictures' and Jerry Bruckheimer Films' "G-Force" this summer. "By teaming the most significant sporting event of the summer with the most anticipated family movie of the summer, we hope to give fans a little something more to cheer for when they tune-in to the All-Star Game," said Tim Brosnan, MLB executive vp, business. Another part of the promotion sees "G-Force" as the exclusive sponsor of in-stadium All-Star balloting to decide the games player lineups.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.