Sci Fi getting new name, logo, tagline

March 16, 2009 It's an evolution also includes a more down-to-earth logo and an uplifting tagline – "Imagine Greater" – and will be announced Monday at the network's upfront presentation to advertisers. The changes attempt to address some longtime marketing goals at the network, as well as some practical challenges that having stemmed from trying to use a generic term as a brand name. For years the network has sought ways to expand its image beyond its signature male-skewing space operas such as "Stargate" and "Battlestar Galactica."

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