NBC's Olympics ratings roll continues

August 11, 2008 Coming off a record-setting opening ceremony, NBC's first night of Olympics competition Saturday continued to show elevated viewership. Saturday night's coverage of swimming, men's gymnastics and women's volleyball averaged 24.1 million viewers and a 13.9 rating/27 share, beating Athens in 2004 18%% and ranking as the highest first night of competition since Barcelona in 1992. Now that's not as great of a percentage leap as the Beijing opening ceremony had over Athens (27%), but it still ranks as the highest first-night of summer off-shore Olympic competition since Barcelona in 1992.

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