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Late-night booking wars heat up
August 13, 2009 It's a question that might have big implications for the late-night TV landscape. During the past two weeks, they quietly have hosted teams from the town's top PR firms for a tour of the new studio and a presentation touting promo opportunities for their clients. "The message was made clear: 'We'd like you to do our show first,' " says a top PR rep who attended a "Leno" pitch session but did not want to be named because she books clients on all the shows.
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