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Shout! Factory inks Hasbro deal


April 10, 2009 Factory has signed a multiyear agreement with toymaker Hasbro to bring to DVD several animated properties based on the company's toy lines. Foos said the "Transformers" and "G.I. Joe" lines were especially relevant, since they appeal to both younger fans and older collectors, and both have live-action adaptations hitting theaters this year. Foos had been with Rhino when it released the original "Transformers" cartoon on DVD years ago, and said the sets sold well beyond expectations.

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