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Premiere relaunches looking for revolution


July 02, 2009 The date marks the rebranding of Premiere as Sky Deutschland, and CEO Williams and main shareholder News Corp. hope the relaunch signals the beginning of a revolution in Teutonic TV. Sky has spared no expense for its relaunch party in Munich Friday night and VIPs including Samuel L. Jackson, pop star Katy Perry and boxing champ Vitali Klitschko were expected among the 700 invited guests. Williams is trying what many before him have tried -- and failed -- to do: make pay TV work in Germany.

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