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WMA, Edison network with young males


December 03, 2007 Launched by the agency and Edison Ventures, Games Media Properties will host a new vertical ad program, Giant Realm, to offer major brands a one-stop shop for reaching 16- to 34-year-old male fans of video games, e-sports, anime and indie music. "There is a significant audience of men 16-34 who do not show up in mainstream online media outlets," Games Media CEO James Green said. In addition to the ad network, Games Media also is launching GiantRealm.com, which will combine content generated by their partner sites with the goal of becoming a destination site for young male influencers.

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