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YouTube ads bring ughs


August 23, 2007 Initially, only select professional content partners including Warner Music Group will use the ads and they will share in the revenue with Google Inc.'s YouTube. A Google spokesman stressed that the company is not working toward a goal of monetizing all of the videos on the site. The company found that 50%-70% of viewers tested would turn off a video if there was a preroll, and the amount of users clicking on overlay ads was five to 10 times greater than the rate for banners.

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