Disney int'l TV to work with Microsoft MSN

October 12, 2008 Disney-ABC-ESPN Television, the international distribution arm of the Burbank-based Mouse House, will unveil Monday its first European agreement to offer content to Microsoft's MSN video viewers across Europe. The agreement, which is Disney-ABC-ESPN TV's first Europe-wide distribution deal for its Stage 9 Digital Media unit, reflects the growing popularity of the Internet as an entertainment and video platform. In any case, Hollywood studios such as Disney are increasingly producing content specifically for the Internet and partnering with established Web brands such as MSN to connect with their audiences and advertiser base across multiple platforms.

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