CW to debut '09 season earlier

July 20, 2008 Starting next year, the CW plans to get a jump on competitors by moving the start of its programming season into the summer. "The idea is to just get out of the fray and be able to launch at a time when we can bring viewers in, when there's not as much competition," said CW entertainment president Dawn Ostroff at the Television Critics Assn.'s semi-annual press tour. Plus, given that the CW targets young women, the network believes it can attract fall fashion and back-to-school advertising.

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