NBC sells 90% of Olympics ads

July 21, 2008 With less than three weeks to the start of the Beijing Games, NBC Universal is poised to announce Monday that it has sold 90% of its Olympics ad inventory. Some were concerned about whether the network's ad revenue would suffer because of controversy surrounding the Chinese government, but that apparently hasn't had much of an impact. NBC told The Reporter last month that its internal surveys said that protests during the spring over Tibet and the Olympic torch would not affect whether U.S. viewers were going to watch the Olympics.

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