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Hengdian sees growth in partners


March 27, 2008 In an exclusive interview with The Hollywood Reporter, Liu did not reveal actual earnings for the private firm a few hours from Shanghai, but pointed to its recent tie-up with other international content producers as evidence of its reputation for cost savings. To start out on this goal, Hengdian will begin a new partnership with Salon Films of Hong Kong, announced by Salon chairman Fred Wang last week at the Hong Kong International Film Festival. Hengdian offers complete film shooting services--from crew selection and extras casting, to prop and accommodations--but Liu said its real boast was about labor costs.

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