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Commentary: Fox survived 'Borat' blitzkrieg; now it's Uni's turn on front lines with 'Bruno'


June 17, 2009 In October 2006, when Universal paid $42.5 million in a bidding war for the right to release Sacha Baron Cohen's mockumentary "Bruno," the ambush comedian's "Borat" hadn't even hit theaters. Flash forward 30 months: "Borat" opened huge and grossed more than $260 million worldwide, and Fox, which released the film, successfully beat back the lawsuits, even winning its attorneys fees from a man who appeared in the film wearing a confederate cap and sued over the bold suggestion he might be racist. Richelle Olson's complaint reads like something a creative law school professor would concoct for a final exam.

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