Lines can be crossed as blog power surges

August 20, 2007 Web writers have become a growing presence at industry events like the Television Critics Assn.'s press tours. Some bloggers have become as powerful as the leading TV critics in shaping the online community's opinions of new and exciting series. Because of the virtually infinite number of TV blogs out there, the pressure to stand out and get traffic is mounting, prompting some bloggers to rush to post unconfirmed and unsourced items just to be the first out there, beating mainstream reporters who have to meet rigorous confirmation standards before going with a story.

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